In today's highly and intensely competitive world of businesses, professions, and services, Advertising is certainly an evergreen and bright field of rich and varied employments. Today, advertising is commonly considered as being a highly elegant, impressive, and cost-effective means for optimal promotion of one's products or services, greater sales and popularity of these, and the best possible profits to the concerned company or firm. Moreover, the means of advertising are many, each of which requires a considerably good number of professionals and supporting staff. The most effective of these means or media of advertising are Television [TV], Newspapers and Magazines, Radio, Websites, Hoardings, and Bill-Boards. Hence, the field of advertising opens the door to abundant and fast progressive careers in different work areas, and at different levels of profession, administration, and management. Now, in this particular web-article, we are presenting very creative and fertile information about the career options in advertising field, and the most prominent career opportunities in advertising in India.
In respect of careers in advertising, India is undoubtedly one of the most productive, secure, and popular destinations in the whole world. The main reasons favoring to a bright and rich career in advertising in india are its enormous population, its vast and varied economy, steady and fast growth of its all major economic sectors, ever-growing competition in almost all economic sectors, constantly improving financial status of its people, ever-increasing awareness for quality of things and fashion, and ever-rising standard of living in India.
List of Careers in Advertising in India
To sustain securely and prosper fast amid intense competition, companies, industries, professional firms, and service-providing entities in nearly all sectors, inevitably require advertising of their respective goods, products, or services, in the concerned regional, national, or international marketplace. This clearly means that clients and customers to an advertising company, belong to almost all sectors of occupation and economy in any country. Thus, to serve these all sorts of clients, an advertising company resorts to all varieties of advertising media [mentioned above], and in turn, employs a variety of professional and supporting staff in a considerably good numbers. For building a career in advertising industry, the following are most popular, lucrative, and preferred career options in India or abroad:
- Media Director
- Creative Supervisor/Director
- General Manager
- Director Planning and Strategy
- Market Research Analyst
- Product/Production Manager
- Director Client Servicing
- Business Development Executive [BDE]
- Public Relations Officer [PRO]/Manager
- Marketing Executive
- Event Manager
- Executive Client Servicing
- Account Manager
- Copywriter/Senior Copywriter
- Art Director
- Web Designer/Graphic Designer
- Visualizer/Senior Visualizer
- Artists and Models
- Sound Engineer and other Technical Staff
- DTP Operator
- Printing Expert
- Make-up Artist
- Voiceover Artist
- And, many other ancillary areas of works.
Seeing the ever-growing popularity of courses in advertising in India, a large number of governmental and private universities extend courses in advertising from the diploma and certificate levels to the graduate and postgraduate levels. To enter into the field of advertising though higher education in any stream or subject is sufficient, but some subjects are highly suitable and preferred. The most of these subjects are --- Psychology, Graphic Designing, Advertising, Mass Communication and Journalism, Philosophy, Animation, Photography and Cinematography, Marketing, Market Research, etc.